{"id":2753,"date":"2024-09-03T16:21:48","date_gmt":"2024-09-03T15:21:48","guid":{"rendered":"https:\/\/sites.manchester.ac.uk\/diced\/?p=2753"},"modified":"2024-10-01T16:23:19","modified_gmt":"2024-10-01T15:23:19","slug":"diced-team-and-affiliates-at-apsa-2024-%f0%9f%87%ba%f0%9f%87%b8","status":"publish","type":"post","link":"https:\/\/sites.manchester.ac.uk\/diced\/2024\/09\/03\/diced-team-and-affiliates-at-apsa-2024-%f0%9f%87%ba%f0%9f%87%b8\/","title":{"rendered":"DiCED team and affiliates at APSA, 2024! ??"},"content":{"rendered":"

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DiCED has crossed the pond with Rachel Gibson flying into Philadelphia to attend the 120th APSA Annual Meeting and Exhibition, which takes place between 5 and 8 September. At the conference, she will be presenting novel work co-written by Jessica Baldwin-Philippi, titled “Virtual Volunteers to Unicorn Factories: Participatory Campaigning over 25 Years”. This paper will be presented on the panel “Analyzing Political Campaign Strategies Across Platforms” on Thursday morning. Our research affiliates Rosalynd Southern and Liam McLouglin will also be presenting at this panel. Their paper is titled “Reeling in the Voters? The Use of Instragram Reels by UK Parties?”.<\/p>\n

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Virtual Volunteers to Unicorn Factories: Participatory Campaigning over 25 Years<\/h5>\n

By Jessica Baldwin-Philippi and Rachel Gibson<\/p>\n

Abstract<\/strong><\/p>\n

The most common narrative of participatory digital campaigning is that, despite early internet use offering citizens opportunities to truly influence politics and speak openly, campaigning tactics solidified around a more constrained set of political actions (Gibson, 2020; Kreiss 2012; Stromer Galley, 2014). While that broad trend is a defining feature of what Ben Epstein calls the information era of political communication (2018), it has centered attention on practices that mobilize citizens\u2019 to take instrumental action (eg. party managed online activist hubs that out outsource key campaign tasks such as donation, phone banking, canvassing, and organizing campaign events to supporters). Beyond instrumental action, however, we argue there is another dimension of participatory campaigning that relates to citizen-voice and the extent to which parties allow individuals to speak and express their views on more substantive questions relating to the policy agenda or candidate choice. Here, work is more limited with some recent work examining campaigns control over comments sections (Baldwin-Philippi, 2015). We argue that both dimensions\u2014voice and instrumental action\u2014need to be considered when evaluating how far internet technologies have promoted more interactive and participatory campaigns over time, and particularly the claim that campaigns have moved ever closer toward managed interactivity. To show the value of simultaneously investigating voice and instrumental action, we will assess campaign tactics on these dimensions across two national contexts (US and UK).We take this approach because while channels for supporter action and voice may be co-related and follow a similar pathway toward increasing control, they may also be orthogonal to one another, with higher voice not matched by more channels for supporter-initiated activism, or vice versa. This may also vary by country and party. For example, in the US, actions that exemplify controlled interactivity are central to campaigns, but there are outliers. Notably, the 2016 and 2020 Trump campaign highlighted the voices of everyday citizens in Twitter and the 2020 primary campaign for Pete Buttigieg gave nuanced directions to help citizens to create their own campaign content across social platforms. In the UK, early efforts to provide official platforms for expression of grassroots opinions by the main parties appear to have been displaced by investment in new virtual supporter hubs designed to empower local activists to promote their local candidates and the wider party message. However, all have faced and to varying degrees embraced growth in a set of \u2018quasi-official\u2019 vibrant supporter-led online forums designed to promote the voices of ordinary members and loyal partisans. These initial observations make a case for more rigorous assessment across time, national contexts, and numerous campaigns\/parties.By viewing digitally enabled supporter engagement in this dual manner\u2013i.e. how far campaigns encourage citizens to speak (and how freely), as well as how much they encourage people to take action (and how freely)\u2013we expand the rubric under which trends toward controlled interactivity are judged. While this may lead to conventional academic theories of a move toward increased control over time being challenged, it may also lead to their being reinforced.<\/p>\n

In the full paper we will examine these twin tracks of voice and instrumentalism\/action within US and UK parties from the late 1990s through to present day with a view to re-interpreting the narrative of increased top-down control. In doing so we link our analysis to more recent work that associates disruptive organizational uses of new ICTs with newer parties, and incremental and sustaining innovations to established players (Raniolo, 2020). Essentially, we argue that by widening the lens to encompass the notion of voice, we may build a rather different and more radical picture over time of the extent to which digital innovation has disrupted the internal operations of mainstream or \u2018legacy\u2019 parties.<\/p>\n

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Related<\/h1>\n

Related posts:<\/h3>
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DiCED's Rachel Gibson in Florence ??<\/h2><\/div><\/div><\/a>
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DiCED at EPSA 2024! ??<\/h2><\/div><\/div><\/a>
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? DiCED at EPOP 2024<\/h2><\/div><\/div><\/a><\/div>
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This project has received funding from the European Research Council (ERC) (Grant agreement no. 833177)<\/p><\/div>\n

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