{"id":2801,"date":"2025-02-21T16:59:43","date_gmt":"2025-02-21T16:59:43","guid":{"rendered":"https:\/\/sites.manchester.ac.uk\/diced\/?p=2801"},"modified":"2025-03-21T17:00:18","modified_gmt":"2025-03-21T17:00:18","slug":"rachel-gibson-at-the-international-polcampaigns-expo-ipe25","status":"publish","type":"post","link":"https:\/\/sites.manchester.ac.uk\/diced\/2025\/02\/21\/rachel-gibson-at-the-international-polcampaigns-expo-ipe25\/","title":{"rendered":"Rachel Gibson at the International PolCampaigns Expo (IPE25)"},"content":{"rendered":"

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On the 23rd and 24th of January, Rachel Gibson participated at the International PolCampaigns Expo (IPE25), held in Cape Town, South Africa. The theme for this expo was “Unlocking voter potential: The art of resourcing and skilling for winning campaigns”. Rachel appeared as one of the experts and co-organised a session together with Dr. Tendai Murisa about how digital tools are shaping electoral democracy.\u00a0<\/p>\n

The IPE25 report gives a summary of the session:\u00a0<\/p>\n

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The commission explored best practices for creating effective\u00a0logistics frameworks and developing mobilisation strategies to enhance voter engagement and participation. Effective mobilisation is the foundation of successful political campaigns. Unfortunately, many campaigns are hampered by outdated\u00a0mobilisation techniques and a lack of skilled personnel, leading to disengaged supporters and low voter turnout.<\/p>\n

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The commission stressed the importance of well-defined logistical\u00a0frameworks which provide clear guidelines regarding resource allocation and project timelines. They also emphasised that a\u00a0successful campaign framework should prioritise audience identification, voter segmentation, and tailored strategies to maximise outcomes. Volunteer recruitment was also highlighted as a crucial element in the mobilisation process, as it not only\u00a0fosters political participation by passionate loyalists, but also helps reduce costs associated with salaries.<\/p>\n<\/blockquote>\n

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Related<\/h1>\n

Related posts:<\/h3>
<\/div>
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Open Research Europe<\/h2><\/div><\/div><\/a>
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Event: Digital Trust Anniversary Forum<\/h2><\/div><\/div><\/a>
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Rachel Gibson to speak at a webinar on cybersecurity and democracy<\/h2><\/div><\/div><\/a><\/div>
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