{"id":1445,"date":"2022-08-04T13:19:31","date_gmt":"2022-08-04T12:19:31","guid":{"rendered":"https:\/\/sites.manchester.ac.uk\/eic\/?page_id=1445"},"modified":"2022-10-25T17:18:52","modified_gmt":"2022-10-25T16:18:52","slug":"research","status":"publish","type":"page","link":"https:\/\/sites.manchester.ac.uk\/eic\/home\/research\/","title":{"rendered":"Research"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” fullwidth=”on” next_background_color=”#000000″ global_module=”322″][et_pb_fullwidth_menu global_parent=”322″ _builder_version=”3.0.106″ menu_id=”7″ submenu_direction=”downwards” fullwidth_menu=”off” background_layout=”dark” module_class=”main-navigation” background_position=”top_left” background_repeat=”repeat” background_size=”initial” \/][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px||0px|” custom_css_main_element=”padding-top:0px” module_class=”header-image-section” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row allow_player_pause=”off” parallax=”off” parallax_method=”on” parallax_1=”off” parallax_method_1=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” make_equal=”off” custom_margin=”||0px|” custom_padding=”||0px|” module_class=”header-image” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_image src=”https:\/\/sites.manchester.ac.uk\/eic\/wp-content\/uploads\/sites\/390\/2022\/10\/research-banner-1400×450.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” align=”left” always_center_on_mobile=”on” use_border_color=”off” force_fullwidth=”off” custom_margin=”0px|||” animation_direction=”left” show_bottom_space=”off” border_color_all=”#ffffff” _builder_version=”3.17.6″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”||0px|” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row allow_player_pause=”off” parallax=”off” parallax_method=”on” parallax_1=”off” parallax_method_1=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” make_equal=”off” custom_margin=”||0px|” custom_padding=”||0px|” module_class=”breadcrumbs-row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Breadcrumbs (do not remove)” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”breadcrumbs” custom_css_main_element=”border-bottom: 1px solid #ececed;” module_alignment=”left” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\nEverything is Connected<\/a><\/span><\/span>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”on” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”on” gutter_width=”2″ prev_background_color=”#ffffff” next_background_color=”#1d1d1d”][et_pb_column type=”1_3″][et_pb_sidebar admin_label=”Left Nav Sidebar” area=”et_pb_widget_area_1″ orientation=”left” remove_border=”on” background_layout=”light” module_id=”left-nav-menu” show_border=”off” \/][\/et_pb_column][et_pb_column type=”2_3″ specialty_columns=”2″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”2_3″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” module_alignment=”left” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.6″]<\/p>\n

Research<\/h1>\n

The potential of conspiracy theories to spready virally means that they can reach large audiences in the UK, the US and across the globe.<\/p>\n

From Birtherism to the Big Lie, from QAnon to the Covid-19 pandemic, and from the Great Replacement to the Great Reset, conspiracy theories are increasingly prominent on the internet.<\/p>\n

In their relentless drive to connect the dots into one over-arching explanation, conspiracy theories seem to be made for the hyperlinked world of the internet. Ideas that were once marginal now readily find an online community of believers, not least because the recommendation algorithms of social media platforms seem to promote conspiracy theories, misinformation and disinformation.<\/p>\n

Although the conspiracy theories encountered online are at times merely harmless entertainment or a sign of healthy scepticism, they can also lead to a loss of faith in medical and scientific authorities, to political disengagement, and even to violence. This research project addresses the question of how and why the internet has changed conspiracy theories.<\/p>\n

[\/et_pb_text][et_pb_accordion use_border_color=”off” border_color_all=”#ffffff” _builder_version=”3.17.6″][et_pb_accordion_item title=”Research methods” _builder_version=”3.17.6″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off”]<\/p>\n

Throughout this project we are combining the ‘close reading’ techniques of cultural studies and ethnography with the ‘distant reading’ possibilities offered by big data methods. This allows us to focus on the difference that the internet has made to the production, the aesthetics and the consumption of conspiracy theories.<\/p>\n

The team brings together cultural studies researchers and specialists in digital methods for the analysis and data visualisation of online conspiracy culture.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Research strands” _builder_version=”3.17.6″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off”]<\/p>\n

Strand one<\/h3>\n

Using digital methods, we will first map out the scale and scope of contemporary conspiracy theory culture in both the mainstream and the ‘deep’ web. This will shed light on:<\/p>\n