{"id":2437,"date":"2026-10-19T13:59:38","date_gmt":"2026-10-19T12:59:38","guid":{"rendered":"https:\/\/sites.manchester.ac.uk\/mhsci\/?p=2437"},"modified":"2026-10-19T14:08:59","modified_gmt":"2026-10-19T13:08:59","slug":"upcoming-webinar-social-media-ai-and-social-care-research-what-comes-next-10-dec-2026","status":"publish","type":"post","link":"https:\/\/sites.manchester.ac.uk\/mhsci\/2026\/10\/19\/upcoming-webinar-social-media-ai-and-social-care-research-what-comes-next-10-dec-2026\/","title":{"rendered":"Upcoming webinar: Social media, AI and social care research: what comes next? 10 Dec 2026"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.17.6&#8243; link_option_url=&#8221;https:\/\/sites.manchester.ac.uk\/mhsci\/&#8221; global_module=&#8221;322&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_menu menu_id=&#8221;7&#8243; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221; module_class=&#8221;main-navigation&#8221; _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title date_format=&#8221;j M Y&#8221; featured_placement=&#8221;above&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text _builder_version=&#8221;4.27.9&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The fourth webinar of our Autumn Series will take place on 10 December from 11:00 \u2013 12:00 p.m on Microsoft Teams<\/p>\n<p>Social media, AI and social care research: what comes next?<\/p>\n<p>A critical look at how we share mental health social care research, how it has changed, and where it may be by 2030 by Andr\u00e9 Tomlin, Co-founder of The Mental Elf.<\/p>\n<p>How does mental health social care research reach the people who could use it? For a while, the answer seemed to be social media. Now the platforms have split up, attention is harder to win, and AI tools are starting to sit between research and its readers.<\/p>\n<p>In this one-hour session, Andr\u00e9 Tomlin (co-founder of The Mental Elf) will give a short talk on where knowledge mobilisation stands today, how it has changed in recent years, and where it might go over the next five. He&#8217;ll look at what social media and AI do well and what they get wrong, and why trust and relationships still matter more than any one channel.<\/p>\n<p>This will be an interactive webinar. We&#8217;ll use live polls and open discussion, and we want to hear from people working in practice as well as from researchers.<\/p>\n<h2>What we&#8217;ll cover<\/h2>\n<ul>\n<li>What knowledge mobilisation looks like in mental health social care today<\/li>\n<li>How social media for research has changed, from Twitter&#8217;s peak to today&#8217;s split across platforms<\/li>\n<li>What AI summaries, search and chatbots might mean for how practitioners find evidence<\/li>\n<li>The risks: errors, lost nuance, and research that gets left out<\/li>\n<li>What you can do differently, whether you produce research or use it<\/li>\n<\/ul>\n<h2>How to register<\/h2>\n<ul>\n<li><a href=\"https:\/\/events.teams.microsoft.com\/event\/ecc92449-333b-42a3-b380-789ae6ae2d74@c152cb07-614e-4abb-818a-f035cfa91a77?source=copyLinkLegacyShareEventDialog\">Register now via Microsoft Teams<\/a>.<\/li>\n<\/ul>\n<p>Please contact us if you have any queries at <a href=\"mailto:mhsc.incubator@manchester.ac.uk\">mhsc.incubator@manchester.ac.uk<\/a><\/p>\n<p>[\/et_pb_text][et_pb_post_nav in_same_term=&#8221;off&#8221; 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button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_border_radius__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_comments][et_pb_text admin_label=&#8221;Related posts&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Related<\/h1>\n<p><!-- relpost-thumb-wrapper --><div class=\"relpost-thumb-wrapper\"><!-- filter-class --><div class=\"relpost-thumb-container\"><h3>Related posts:<\/h3><div style=\"clear: both\"><\/div><div style=\"clear: both\"><\/div><!-- relpost-block-container --><div class=\"relpost-block-container relpost-block-column-layout\" style=\"--relposth-columns: 3;--relposth-columns_t: 2; --relposth-columns_m: 2\"><a href=\"https:\/\/sites.manchester.ac.uk\/mhsci\/2024\/06\/06\/stir-launch\/\"class=\"relpost-block-single\" ><div class=\"relpost-custom-block-single\"><div class=\"relpost-block-single-image rpt-lazyload\" aria-label=\"MHSCI logo\" role=\"img\" data-bg=\"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-content\/uploads\/sites\/458\/2024\/06\/Thumnail-banner-150x150.png\" style=\"background: transparent no-repeat scroll 0% 0%; width: 150px; height: 150px; aspect-ratio: 1\/1;\"><\/div><div class=\"relpost-block-single-text\"  style=\"height: 75px;font-family: Arial;  font-size: 12px;  color: #333333;\"><h2 class=\"relpost_card_title\">Stepping into Research Programme Launches<\/h2><\/div><\/div><\/a><a href=\"https:\/\/sites.manchester.ac.uk\/mhsci\/2026\/09\/10\/upcoming-webinar-peer-support-in-mental-health-21-oct-2026\/\"class=\"relpost-block-single\" ><div class=\"relpost-custom-block-single\"><div class=\"relpost-block-single-image rpt-lazyload\" aria-label=\"Illustration title &#039;What is a peer support worker?&#039; 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width: 150px; height: 150px; aspect-ratio: 1\/1;\"><\/div><div class=\"relpost-block-single-text\"  style=\"height: 75px;font-family: Arial;  font-size: 12px;  color: #333333;\"><h2 class=\"relpost_card_title\">Upcoming Webinar: 1st May 2025<\/h2><\/div><\/div><\/a><\/div><!-- close relpost-block-container --><div style=\"clear: both\"><\/div><\/div><!-- close filter class --><\/div><!-- close relpost-thumb-wrapper --> [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar area=&#8221;sidebar-1&#8243; show_border=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Connect Title&#8221; module_class=&#8221;footer-section&#8221; _builder_version=&#8221;3.0.90&#8243; background_color=&#8221;#1d1d1d&#8221; custom_padding=&#8221;0px||0px|&#8221; global_module=&#8221;380&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; module_id=&#8221;footer-row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Contact Us Title&#8221; _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Contact Us<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Contact Us&#8221; module_class=&#8221;contact-us&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Connect With Us<\/h4>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Social Media&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"inlineList footer-socialIcons\"><!-- [et_pb_line_break_holder] --><\/ul>\n<pee><!-- [et_pb_line_break_holder] --><\/pee>\n<ul>\n<li><!-- [et_pb_line_break_holder] --> <a href=\"https:\/\/bsky.app\/profile\/mhscincubator.bsky.social\"><!-- [et_pb_line_break_holder] --> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.manchester.ac.uk\/shared\/images\/design\/social-media-icons\/icon-bluesky-50.png\" alt=\"Bluesky page for the Mental Health Social Care Incubator\" width=\"40\" height=\"40\" \/><!-- [et_pb_line_break_holder] --> <\/a><!-- [et_pb_line_break_holder] --><\/li>\n<\/ul>\n<pee><!-- [et_pb_line_break_holder] --><\/pee>                                                                                                           <pee><!-- [et_pb_line_break_holder] --><\/pee>                                                                                                           <pee><!-- [et_pb_line_break_holder] --><\/pee>\n<ul>\n<li><!-- [et_pb_line_break_holder] --> <a href=\"https:\/\/www.linkedin.com\/in\/mhsci-mental-health-social-care-incubator\/\"><!-- [et_pb_line_break_holder] --> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.manchester.ac.uk\/phase1\/templates\/images\/icon-linkedin-R-54.png\" alt=\"Linkedin page for the Mental Health Social Care Incubator\" width=\"48\" height=\"40\" \/><!-- [et_pb_line_break_holder] --> <\/a><!-- [et_pb_line_break_holder] --><\/li>\n<\/ul>\n<pee><!-- [et_pb_line_break_holder] --><\/pee>                                                                                                           <pee><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fourth webinar of our Autumn Series will take place on 10 December from 11:00 \u2013 12:00 p.m on Microsoft Teams Social media, AI and social care research: what comes next? A critical look at how we share mental health social care research, how it has changed, and where it may be by 2030 by [&hellip;]<\/p>\n","protected":false},"author":7486,"featured_media":2445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements"],"_links":{"self":[{"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/posts\/2437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/users\/7486"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":7,"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/posts\/2437\/revisions"}],"predecessor-version":[{"id":2450,"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/posts\/2437\/revisions\/2450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/media\/2445"}],"wp:attachment":[{"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/media?parent=2437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/categories?post=2437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.manchester.ac.uk\/mhsci\/wp-json\/wp\/v2\/tags?post=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}