Research

DiCED is a major new comparative project that will study the drivers and effects of digital campaigning in 5 countries and 7 national elections during the period 2020-2023. It will use an exciting mix of social and data science methods to investigate questions about the rise of a new form of ‘data-driven’ campaigning (DDC) within new and established democracies. Specifically, it will look at how far are digital and data-related innovations are fundamentally changing how campaigns are run, who runs them, and what their effects are on voters, parties and democratic systems more generally. DiCED is led by Professor Rachel Gibson and will be delivered by a team of country, methodological and data management experts from the UK, Germany, France, Poland and the U.S.