MY gripe with Anyma’s FKA Twigs remix: The Importance of Authentic marketing and organic audience engagement

MY gripe with Anyma’s FKA Twigs remix: The Importance of Authentic marketing and organic audience engagement

Is authenticity the key to lasting fan loyalty? Sylvester Mulji, one of our Creative and Cultural Industries MA students, breaks down FKA Twigs’ Eusexua album marketing, from grassroots rave culture to a controversial remix, uncovering what happens when branding clashes with artistic identity.