MY gripe with Anyma’s FKA Twigs remix: The Importance of Authentic marketing and organic audience engagement

MY gripe with Anyma’s FKA Twigs remix: The Importance of Authentic marketing and organic audience engagement

Is authenticity the key to lasting fan loyalty? Sylvester Mulji, one of our Creative and Cultural Industries MA students, breaks down FKA Twigs’ Eusexua album marketing, from grassroots rave culture to a controversial remix, uncovering what happens when branding clashes with artistic identity.

BA American Studies: A Year Abroad, Journalism Experience, and Life at The University of Manchester

BA American Studies: A Year Abroad, Journalism Experience, and Life at The University of Manchester

What can studying BA American Studies at the University of Manchester do for your future? Ava Griffiths shares her passion for American culture, her year abroad at the University of Wisconsin, and her experience as sports editor at The Mancunion. Find out how this course offers opportunities for both academic growth and career development.