The article “What drives data-driven campaigning (DDC)? A comparative analysis of the institutional and organisational factors shaping the adoption of DDC in the French and German party systems” is now out in the Swiss Political Science Review (SPSR).

In this article, team members Esmeralda Bon, Rachel Gibson, Philipp Darius, Fabienne Greffet and Andrea Römmele comparatively assess data-driven political campaigning in France and Germany. They find that digital culture and expertise matters, not the size or budget of parties. Most notably, contrary to normalisation theory, they find that minor parties with a ‘netroots’ base and newcomers who are digital ‘natives’ engage more in DDC than the ‘legacy’ major parties. A link to this article is included below:

What drives data-driven campaigning (DDC)? A comparative analysis of the institutional and organisational factors shaping the adoption of DDC in the French and German party systems

Related